Independent publishers find new audiences through newsletters
Email newsletters are helping smaller media brands build direct relationships with readers.
Independent publishers are using newsletters to reach readers without relying entirely on social-media algorithms.
Newsletters allow publishers to deliver selected stories directly to subscribers at predictable times.
Successful publications often combine free daily briefings with paid specialist newsletters.
Media strategists say the most important factors are consistency, clear editorial focus and useful content.
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About the author
Ahmed JB Carré
Ahmed JB Carré reports for CONGO International News, covering important developments, analysis and stories affecting communities across South Africa.
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